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One-of-a-Kind Jewelry Study
Conducted for Colored Stone by the Jewelry Consumer Opinion Council (JCOC) in May 2004. The study polled a sampling panel of jewelry consumers throughout North America representing all ages, genders, income levels, buying categories, and geographic regions, asking them about their custom jewelry purchases and interests.

1. Purchasing Behavior
2. Custom Jewelry Consumer
3. Demographics

Custom Jewelry Consumer

1 = Extremely Unimportant, 2 = Somewhat Unimportant, 3 = Neither Unimportant nor Important, 4 = Somewhat Important, 5 = Extremely Important

Page 3: Demographics

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