Colored Stone Media Kit: Production Requirements and Guidelines

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Advertising Media Kit: Production Requirements and Guidelines

Electronic File Specifications for Print | Mechanical Specifications
Ad Dimensions | Typesetting & Design Work

Electronic File Specifications for Print

Formats and Applications:
• Quark XPress
• Adobe Photoshop
• Adobe Illustrator EPS, PDF or TIFF files
Please provide fonts for all files other than TIFF.
(Microsoft files are unacceptable.)

Specifics:
• Resolution: 300 d.p.i. (pixels/dots per inch) or higher
• Line Screen: 150 l.p.i. (lines per inch)
• Colors: CMYK
• Acceptable Disks: CD, Zip, e-mail, FTP information is available upon request.
(NOTE: film is not preferred and is subject to additional scanning charges.)
• Any files that DO NOT follow these specifications are subject to additional production charges.
Instructions on mailing and e-mailing an ad:
• Send only documents created in applications noted above.
• Collect all documents, photos, artwork, fonts, and support files in a separate folder.
• Label disk with company name, size, and issue (if mailing).
• Include company name, size, and issue in subject line (if e-mailing).
• If e-mailing an ad, please use a compression tool such as Stuff-It or Zip-It to compress your folder.
• Submit an industry standard color proof (Epson, Fuji, DuPont) for all color ads and black & white laser proof or fax for all black & white ads.
• Please mail color proof if ad is being e-mailed. Without such a proof we cannot be held accountable for any errors.
Mailing address:
Colored Stone
Attn: Ad Production
300 Chesterfield Parkway, Suite 100
Malvern, PA 19355

Phone: (610) 232-5713; E-mail Daniela Glomb
The advertiser is responsible for errors in advertisements due to incorrect preparation of supplied files. Materials will be returned upon request.
Design Services:
If you do not have an ad already prepared, we offer a complete range of services for black-and-white, 4-color and web banner advertisements. These services include design, typesetting, photography and imaging services. We would be happy to design and produce an ad for you; please call your advertising representative for a specific quote. Or click below for a rough guide.
E-mail the Sales Department for a quote.

Mechanical Specifications

LAYOUT GUIDE:

Shapes of the ads

AD DIMENSIONS:

Space

Width
Depth

Full Page Bleed
8-3/8" 11-3/8"

Full Page Trim 7-7/8" 10-7/8"

Full Page Non-Bleed 7-3/8" 10-3/8"

2/3 Page 4-1/2" 10"

1/2 Page (horiz) 7" 4-7/8"

1/2 Page (isle) 4-1/2" 7-3/8"

1/2 Page (vert) 3-3/8" 10"

1/3 Page (square) 4-1/2" 4-7/8"

1/3 Page (vert) 2-1/8" 10"

1/4 Page 3-3/8" 4-7/8"

1/6 Page (horiz) 4-1/2" 2-3/8"

1/6 Page (vert) 2-1/8" 4-7/8"

1/12 Page 2-1/8" 2-3/8"

One Inch 2-1/8" 1"

TYPESETTING & DESIGN WORK

TYPESETTING:
1 line $10, each additional line $2.50

PREPRESS WORK

ITEM Cost Each

Canon Proof $30

Scan $25

Extra design time $80/hour

DESIGN

Ad Size Cost

1-inch $25

1/12-page $30

1/6-page $60

1/4-page $75

1/3-page $85

1/2-page $100

2/3-page $130

Full page $180

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