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September/October 2008
This month's issue

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Advertising Media Kit

Advertising Media Kit: Show Guides

Tucson Show Guide | Fall Show Guide | Vegas Show Guide
When You Want Connections To Key Buyers, Make Sure You Have An Experienced Guide.

Colored Stone publishes the Show Guides buyers depend on to know where to go and what to buy at major industry events all year long. In fact, more than three-quarters (75.7%) of CS readers attend trade shows. If you exhibit at key shows your CS Show Guide advertising will drive buyers to your booth, meaning key floor traffic for you. If you don’t exhibit, your Show Guide ad lets you compete head-to-head with companies who will be there. Plus: CS Show Guides are saved as reference all year long by buyers. Your ad earns a 12-month exposure.

Tucson Show Guide

The World's Greatest Gem & Jewelry Shows - Tucson Show GuideThe TSG is the giant ORIGINAL and ONLY guide to the world’s greatest gem fair! It’s an indispensable buyers’ directory packed with information on ALL Tucson show locations, complete with exhibitor lists, products and services indexes and geographical indexes of dealers worldwide.

Buyers use it to find suppliers all year long! In fact, nearly three-quarters (71.7%) of subscribers recently surveyed said they use the TSG as a year-round buying directory, referring to it an average of 20 times!

In addition to copies distributed to subscribers in advance of the shows, 45,000 additional copies are circulated to all show locations and the Tucson airport. When buyers are looking for suppliers, make sure you’re there with an ad in the TSG.

Colored Stone’s Pocket Tucson Survival Guide. It’s a handy full color, pocket size compendium of maps and locations for all the shows, plus a shuttle guide, important phone numbers, a listing of key events and space for appointments and notes. Inserted into all copies of the larger Tucson Show Guide with quick-release glue, it’s the perfect way to get your sales message into the hands of virtually every buyer at the Tucson shows.

Check out the Tucson Show Guide Online at http://www.tucsonshowguide.com/tsg

Fall Show Guide

The Autumn gem shows continue to grow and expand! And you can do business with important buyers in Denver, Las Vegas, Tucson, Miami, Dallas and Orlando this fall without stepping on a plane! That’s because no one gives you more solid, sales-building coverage at the fall shows than we do.

In addition to Colored Stone’s lucrative readership of wholesale and retail gem and jewelry dealers, jewelry designers and suppliers, nearly 13,000 additional copies of the Fall Show Guide (September/October issue) are distributed at all show locations. Advertising in the FSG gives you unmatched visibility when key prospects are ready to buy.

The Fall Show Guide is online at http://www.fallshowguide.com/fsg

Vegas Show Guide

Get in on the action at the 2006 Las Vegas shows by advertising in the Vegas Show Guide (May/June issue). You get tremendous exposure to jewelry manufacturers, retail jewelers, designers, colored stone buyers and others who will be shopping The JCK Show and concurrent Las Vegas shows.

Plus: Your advertising program gets additional reach through more than 7,000 bonus copies distributed at Vegas show locations during the week.

The Vegas Show Guide is online at www.vegas-show-guide.com/vegas

Talk to your CS ad representative about a comprehensive ad/marketing package in the CS Show Guides by calling your CS representative at (610) 232-5700. Or contact your ad rep via e-mail.




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Industry buyers and decision-makers all over the world rely on Colored Stone's extensive trade coverage for the latest information in the gem field. Colored Stone delivers up-to-the minute news on the gemstone trade, no matter where on the globe it's happening.

PLUS receive the Tucson Show Guide FREE! A must-have 500+ page annual guide incides all major trade show locations, exhibitor lists, and so much more. Also include is the largest directory of supplies and products that you'll want to refer to all year long. Don't go to the show without it. (TSG mails at the end of December).

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